Measuring and reporting performance

The Parse.ly Dashboard provides support for a bevy of metrics, including and beyond page views. These metrics update in the Dashboard both in real-time, with live-updating tabs, and as a historical record, rolled up and summarized.

Explore the metrics available throughout the Dashboard, and learn how calculations are made:

Page views	Search referrals
Visitors	Recirculation rate
Engaged minutes	Post count and page views per post
Conversions	Video metrics
Social media metrics	Referrer data: Parse.ly vs. Google Analytics

Understand metrics through reports

The Dashboard’s Reports tab gives access to a number of reports that provide helpful overviews, comparisons, and analysis of metrics. These reports are available for every aspect of the Dashboard in HTML or PDF format, and exports are also available as Microsoft Excel (XLSX) or CSV files.